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Adrian Caballero Studio

Social media video production

Most content published on social media is forgotten in three seconds. The problem is almost never the platform: it's that the video was shot without a clear idea behind it.

We produce short- and mid-length video for Instagram, TikTok and YouTube with a real pre-production, filming and editing process. This isn't generic content to fill a calendar — every piece ties back to a specific brand objective.

What we do

The service, in detail.

Script and structure

We define the hook, the core message and the close before turning on the camera.

Filming

Production on location or in studio, with audio and video gear adapted to each format.

Editing and pacing

Editing built for retention: cuts, subtitles, music and motion graphics when they add value.

Format adaptation

Delivered in vertical, horizontal and square formats depending on each platform and its behavior.

Who it's for

Is this right for your brand?

  • Brands publishing without a clear editorial line that want order and consistency.
  • Businesses that need recurring content without relying on improvising every week.
  • Teams that already have a social strategy but are missing quality production.
  • Product launches that need a batch of content in a short time.

What's included

What you'll get.

  • Pre-production: brief, script and shoot planning.
  • Art direction and location.
  • Filming with professional camera, audio and lighting.
  • Editing, subtitles and licensed music.
  • Export in each platform's required formats.

Our process

How we approach this service.

  1. 01

    Brief and objective

    We understand what the brand needs to communicate and to whom.

  2. 02

    Script and shoot plan

    We structure each piece before filming, not in editing.

  3. 03

    Production

    We film with the crew needed for the project's complexity.

  4. 04

    Editing

    We edit, color-correct and adjust pacing for each platform.

  5. 05

    Delivery and feedback

    We review with you and adjust until the result is ready to publish.

FAQ

Questions we hear a lot.

  • It depends on the script and shoot time, but we typically plan each day to get several pieces, not just one.

  • We write it based on a brief, though if the internal team already has ideas or key messages, we work them into the process.

  • We produce content with the brand's own team, an internal spokesperson, or by coordinating outside talent if the project requires it.

  • No. This is content production. Ad management is quoted alongside the Meta Ads service if needed.

Need content that actually gets seen?

Tell us what your brand wants to communicate and we'll put together a production plan tailored to you.